after feedback we made amendments to the poster...

After looking at the feedback we added the slogan and the release date as the feedback showed that this was needed.

AO5

Focus Group

We made our presentation in front of a group of 20 people however there was three people that we felt gave good feedback you can see this below.  These three people where Sophie Gillott, Tom oswell and Sam Bishop.

Sophie's feedback was that she liked the radio advert as she thought that it was very clear she also liked the chat show and thinks that this gives a lot of information and views from the one actor. However Sophie thinks that there should be more of a variety of merchandise and thinks that we should have made the trailer so that people new more about the actual film and didn't have to then ask what the film was about and what the genre was.

Tom's feedback was that he liked the colors that we used as they relate to the genre of the film after we had told then what it was. He also liked the lanyards that we had and the posters he thought that they were good because they were shocking and the editing of the girl on the one poster was good the way it was blurred around the edge. However he didn't like the competition and thought that it should have been easier as people may be put of because of how hard the question is. The last thing that he thought that we should change is the way that we have shown how the merchandise will look because it is not very clear.

Sam said that he liked our posters and the way that we have stuck to a convention so that then it suits that genre that the film is. However he thinks that we should change the merchandise and not have all of them with the same style and pattern to them. He also thought that we shouldn't have so many different types of merchandise and should maybe change the type that we where using and do something different like designing magnets and bed sheets.

If we had the chance to do this again then we would take this feedback on board and change the designs to use these. We think that this would make better products as a result.

Minutes

presentation Script

powerpoint

competition

chat show

Radio Advert

Poster

Merchandise. 

AO2 part 2 - produces a marketing plan for a new media product.

The Marketing plan would include:

merchandise

chat shows

trailers 

posters 

competitions

websites 

radio

film festivals 

premiers 

Aims:

The product I am producing is a thriller called 'snatch'. My aims is to get people to want to go and see the film in the cinemas and buy the DVD after it is released. I plan to do this by promoting my film. to do this is will promote and advertise my Thriller. 

target audience: 

I think that my product would go to a range of gender and ages from 16+ these people would be people that enjoy thrillers and get some sort of kick off watching a thriller.

Indentify the potential market

I think that my product will be either national or global, this is because I plan to release it everywhere so that the whole world can see and have the opinion on my product.

TV Promotions:


My thriller will be advertised via adverts with the trailer, the trailer will appear on adverts for programmes such as Taggart and other murder/thriller genre programmes, this is so that my thriller has reached the right audience as if they watch thriller based programmes on TV there will be more than likely to be interested in snatch. To do this I plan to use unique targeting advertising to reach out to the public that will be interested in watching it in cinemas and buying the DVD's etc.. as well as using the trailer i will put a competition just after the trailer plays to encourage more people to spend money going to see it.

Magazine promotion


The magazine promotion will include an advertisements that will show when the film will be released.

Identifies ways to sample audience or consumer feedback

Identify official bodies that provide information for advertisers.

STORY BOARD

Draft 

AO2 - what is....

what is BARB?


BARB was set up in 1981 to provide the industry standard television audience measurement service for broadcasters and the advertising industry. BARB is owned by BBC, ITV, Channel 4, Channel 5, BSkyB and the IPA (Institute of Practitioners in Advertising) and is a not for profit company limited by guarantee.

BARB commissions contractors to provide research services, including the production of audience viewing figures, on its behalf. The audience measurement contracts are held by the following companies - RSMB, Ipsos MORI and Kantar Media (formerly known as TNS).

what is RAJAR?

RAJAR (Radio Joint Audience Research Limited) was established in 1992 to operate a single audience measurement system for the radio industry - BBC and UK licensed commercial stations.

The company is wholly owned by the RadioCentre (the trade body representing the Commercial Radio stations in the UK, formerly known as Commercial Radio Companies Association or CRCA) and by the British Broadcasting Corporation (BBC). RAJAR is structured as a 'deadlocked' company, Board decisions require the agreement of both parties.

Whilst the Board debates and ratifies important decisions of policy and principle, more detailed discussion, and where relevant, decision-making, takes place in the Technical Management Group (TMG).

In addition to BBC and the RadioCentre representation, membership of the Board and TMG recognises the interests of the advertising community, which is represented by the Institute of Practitioners in Advertising (IPA). In addition a representative of the Incorporated Society of British Advertisers (ISBA) attends Board meetings.

RAJAR's non-executive independent Chairman chairs meetings of the Board. The day to day operations of RAJAR are the responsibility of the Chief Executive and Research Director.

From 2007, the RAJAR research contractors are Ipsos-MORI for fieldwork and reporting and RSMB for weighting and sample design

What is the audit bureau of circulation? 

ABC (Audit Bureau of Circulations), the industry body for media measurement.

We inspire market confidence by delivering a valued stamp of trust across the media world. Our data is used by a wide range of decision makers:

• Media owners
• Media agencies
• Advertisers
• Rights owners
• Investors
• Management

We are governed by the industry, for the industry. Our Board includes advertisers, media agencies, media owners and trade bodies. They represent the interests of the industry across multiple platforms.

Because we are a membership body, any profits are invested back into the business. We are continually innovating to meet changing industry needs and developments

.We have two roles:

• We manage and uphold standards which reflect media industry needs. These standards determine best practice in how media industry data is prepared and reported.
• We offer a world class audit and compliance service to check that data and processes meet these industry agreed standards.

We offer a variety of services for media owners to report their brand performance across print, digital, events and evolving platforms.

What is ASA?

Advertising standards authority.Advertising plays an essential role in today’s world. It informs, entertains and promotes healthy competition.

Our aim at the ASA is to ensure that consumers do not just enjoy the ads they see, but they can trust them too.

We build that trust by enforcing the Advertising Codes written by the Committee of Advertising Practice and acting swiftly when marketing communications break the rules.

Every week, the ASA’s decisions send out clear signals about what is and is not acceptable in advertising across a wide range of sectors. As a result of our work - and the UK industry’s commitment to advertising responsibly - the vast majority of ads that we see are legal, decent, honest and truthful.The ASA is here to make sure all advertisements are legal, decent, honest and truthful.

We are independent of both the Government and the advertising industry and we are recognised by the Government, the courts and other regulators such as the Office of Fair Trading (OFT) and Ofcom as the body to deal with complaints about advertising.                                                            

Our work includes acting on and investigating complaints as well as proactively monitoring and taking action against misleading, harmful or offensive advertisements, sales promotions and direct marketing. 

Just one complaint can lead to an ad being withdrawn and we’ve made sure the complaints procedure is as quick and easy as possible.  If we uphold a complaint about an ad, the advertiser must withdraw or amend the ad and not use the advertising approach again.

What is CAVIAR?

Cinema and Video Industry Audience Research Ltd - Established in 1985 to provide reliable cinema audience figures for MEDIA PLANNERS, which it derives from periodic sample surveys of about 2,500 British cinema-goers between the ages of 7 and 44. Time will tell what long-term effect this new initiative may have on the recently reviving fortunes of CINEMA ADVERTISING.

What is CAP?

Comittee of advertising practice.

The Codes are the responsibility of two industry Committees - the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) and are independently administered by the Advertising Standards Authority (ASA).

role

CAP was set up in 1961 in order to regulate all print advertising and prevent the need for time-consuming government legislation. CAP writes and reviews the British Code of Advertising, Sales Promotion and Direct Marketing that all advertisers have to adhere to.

This Code is the industry’s method for ensuring advertisers meet the high level of standards the public demands whilst keeping a level playing field amongst advertisers. The Code broadly covers misleadingness, harm and offence, and breaches of taste and decency.

The Debt Analysis

Trailer.



This is a full theatrical trailer for the film 'the Debt'. this film is a thriller and is released in england on the 30th of september 2011. Originally this film was meant to be released in 2010, but due to difficulties promoting and advertising it, it was then left for a year in order to get more people interested in the film. It is certified as a 15. There are two production company's involved with this film, and they are MIRAMAX, and Focus features (MIRAMAX - www.miramax.com Focus Features - http://focusfeatures.com/). Typically you would find this film in a multiplex cinema such as Odeon and Cineworld, this is due to the Large audience it has (http://www.cineworld.co.uk , http://www.odeon.co.uk/ ) 

This film was directed by John Madden, edited by alexander berner and the music was originally by Thomas Newman. In this film there are three main stars these are, Ciaran Hinds, Tom Wilkinson, and Helen Mirren. 


At the very start of the trailer, there is palm trees with the suset behind it, this gives us an idea a the very start as to where the film is set, at this part there is tense music playing, made from a piano, and then a voice over comes in to  introduce the people on the screen and to explain who they are and what there mission is. 


From the way that they are on an army plane you can tell right from the start that there is some sort of mission that they are on, this gives the audience of the film a clearer view of what's going to happen in this film. The people walking off the plane are portrayed as a silhouette this is to fit them into the enigma, it also relates to the type of film it is, this is due to the way that they are seen as dark people and it makes the audience more interested in who they are. this has a sedued colour palette. From the sound that is over the footage you can tell by the way it is speaking that it is on about the people in the frame(bridge). 


Further on in the trailer there are a variety of books which reinforces who the people in the film are. the pictures in this book have a graphological field of war, you can see this by the wooden watch tower in the back on the picture, the barbed wire, and the nazi sign, all of this symbolises the concentration camps which were set up by hitler.


After this there is footage of the three people when they were young, and then followed by them as old people, this is clearly indicated which ones are which by the way it is set up (one after another). Each of these shots are separated by  a wet flash to show the different times. 


From the special lexis used in the film you can see that this film is for the older generation, this is due to people that are quite young wont understand half of the stuff within the film. Specialist names are used throughout the trailer, for example, 'Mossad'. if you said this to a younger audience they wouldn't understand what it means where as if you said it to an older audience they would have some understanding to it being the national intelligent industry of israel. As well as all of this there is use of jargon, such as 'in the field' which everyone understands to be linked to agents being on a mission. 


The action though out the trailer is portrayed by the fast edits and sound effects. the music throughout the fast edited visuals speeds up, this is to make it more jumpy. the different shots used in this part of the trailer makes it look as if she is really attacking someone but really she isn't this is because she is a stunt women. to appeal to more people they have made it so that it is a women doing the fighting in the trailer to make the film target females as well as males. 


the romantic interests between the characters you can see will cause tension due to the way that the people in the film are acting with each other in the trailer.
Within the scene where the female character (helen miller) is in the surgery, there is a variety amount of lighting used to make it look like a very bright room, which a hospital is generally seen as. As well as this the guy that is trying to hurt her you can see that he is a bad guy by the look on his face etc. after each shot of this part of the trailer there is a black flash which breaks up the scene to make it feel more like action. 


Within this trailer there is a clear view that the ordering of what happens in this film isnt the same as the trailer. the trailer is in inconsecutive order to make the audience unaware of the true story line so that there is that element of suprise within the film when they see it in cinema. 


Posters.


There are many differences with the posters for english and american audiences.
One of the main differences is the colour palettes, the american audience have a brighter colour palette, where as the english poster has a duller colour palette. 

AO1 - An analysis of marketing mix for at least one product

Media Products   - Magazines
                              - Movies
                              - Bands/celebrities
                              - CDs
                              - Hardware
                              - Radio programs
                              - Newspapers
                              - Videos/DVDs
                              - TV Programs

1- Choose a product (Vaguely Current)
2- Discussing designing/content, cost, consuming ways, distribution, national/international/local,                                       Promotion.

Doctor Who.

Doctor who is a TV program that fits into the sci-fi genre, it was produced by BBC internationally, it was created by Sydney Newman, C.E. Webber, Donald Wilson.

There are many different ways that Doctor Who has made the program so successful. One of these may be to do with the age of the series, and the fact that people trust it's going to be good as it has been running for that many years (started in 1963-Present).

Doctor who is a very popular TV series with a varied target audience, Typically when watching this TV series you would think that the target audience would be just teenagers, whereas there is a wider target audience, people of all ages love sitting and watching this program. Even though there has been 11 different actors the public still know who the present doctors are, the public have a general idea of who the doctor is, this could of been through many different ways, such as merchanchise, The Doctor Who magazine and various spin off TV programs such as, the sarah jane adventures, K-9, Doctor who confidential, and Totally Doctor Who.

Doctor who is shown on BBC1 and advertised throughout the week with the same channel. this is due to the sort of people that generally watch the types of programs on this channel are bound to like doctor who, this is good as it draws more people into the program which means that the TV programme will get more money and fans. they will get more money due to after someone has watched Doctor who there may be a young child in the family that may love it after watching it, and therefore they want to have the merchandise that they see in shops eg. Magazines and cups, lunch boxes etc. therefore making more money for BBC.

As well as all of this there are many different way of advertising Doctor Who. As well as many other T.V programs Doctor who has a website which you can find out all the information you like, it gives you the chance to watch the episodes again and gives you crucial information, which you may need to catch up on before watching the next episode if you do not have the time to watch the episode before. (http://www.bbc.co.uk/doctorwho/dw)

Doctor who merchandise raises alot of the money for the TV program, this is from subscriptions from magasines and the sale of the lunch boxes lego etc. The money raised form this goes towards making the Darleks and other creatures/aliens within the program, The more money raised from merchandise the more up to date, and realistic the creatures look.

There are many different ways that doctor who advertises. Such as the way that on facebook the advertisements at the side of your page linked to what the user has searched this is the of intelligent marketing by web media 3.0 which targets advertisements over facebook and other sites you've been on, this is used to target individuals by the software recording what things you've looked at.

There are many other ways that the BBC have advertised Doctor who. this including adverts on the tele, and Facebook groups. There is also a twitter page for Dr who where the public can follow to get additional information about Dr Who.

The content of this programme brings it a unique audience, this is due to the fact that it is a sci-fy fantasy type programme. Surprisingly there are more people watching this programme than you would think, this is due to the stars in it for example, David tennant, Billie piper, and matt smith. This brings loads more people to watch it as it has a broad range of fans to the programme, So not only is it a sci-fy with a limited audience it is a programme which people may watch just because there are some actors that they like and there fore may get into it after watching it for a while. The amount of advertising product is crucial to the success of Dr Who. This is because the fans can not only just watch this programme, they can buy things like Wallpaper, toys etc. This makes the programme more appealing to the general public, this is due to the amount of stuff that the BBC have brought out not only to advertise it but to promote it.