AO2 part 2 - produces a marketing plan for a new media product.

The Marketing plan would include:

merchandise

chat shows

trailers 

posters 

competitions

websites 

radio

film festivals 

premiers 

Aims:

The product I am producing is a thriller called 'snatch'. My aims is to get people to want to go and see the film in the cinemas and buy the DVD after it is released. I plan to do this by promoting my film. to do this is will promote and advertise my Thriller. 

target audience: 

I think that my product would go to a range of gender and ages from 16+ these people would be people that enjoy thrillers and get some sort of kick off watching a thriller.

Indentify the potential market

I think that my product will be either national or global, this is because I plan to release it everywhere so that the whole world can see and have the opinion on my product.

TV Promotions:


My thriller will be advertised via adverts with the trailer, the trailer will appear on adverts for programmes such as Taggart and other murder/thriller genre programmes, this is so that my thriller has reached the right audience as if they watch thriller based programmes on TV there will be more than likely to be interested in snatch. To do this I plan to use unique targeting advertising to reach out to the public that will be interested in watching it in cinemas and buying the DVD's etc.. as well as using the trailer i will put a competition just after the trailer plays to encourage more people to spend money going to see it.

Magazine promotion


The magazine promotion will include an advertisements that will show when the film will be released.

Identifies ways to sample audience or consumer feedback

Identify official bodies that provide information for advertisers.

STORY BOARD

Draft