AO1 - An analysis of marketing mix for at least one product

Media Products   - Magazines
                              - Movies
                              - Bands/celebrities
                              - CDs
                              - Hardware
                              - Radio programs
                              - Newspapers
                              - Videos/DVDs
                              - TV Programs

1- Choose a product (Vaguely Current)
2- Discussing designing/content, cost, consuming ways, distribution, national/international/local,                                       Promotion.

Doctor Who.

Doctor who is a TV program that fits into the sci-fi genre, it was produced by BBC internationally, it was created by Sydney Newman, C.E. Webber, Donald Wilson.

There are many different ways that Doctor Who has made the program so successful. One of these may be to do with the age of the series, and the fact that people trust it's going to be good as it has been running for that many years (started in 1963-Present).

Doctor who is a very popular TV series with a varied target audience, Typically when watching this TV series you would think that the target audience would be just teenagers, whereas there is a wider target audience, people of all ages love sitting and watching this program. Even though there has been 11 different actors the public still know who the present doctors are, the public have a general idea of who the doctor is, this could of been through many different ways, such as merchanchise, The Doctor Who magazine and various spin off TV programs such as, the sarah jane adventures, K-9, Doctor who confidential, and Totally Doctor Who.

Doctor who is shown on BBC1 and advertised throughout the week with the same channel. this is due to the sort of people that generally watch the types of programs on this channel are bound to like doctor who, this is good as it draws more people into the program which means that the TV programme will get more money and fans. they will get more money due to after someone has watched Doctor who there may be a young child in the family that may love it after watching it, and therefore they want to have the merchandise that they see in shops eg. Magazines and cups, lunch boxes etc. therefore making more money for BBC.

As well as all of this there are many different way of advertising Doctor Who. As well as many other T.V programs Doctor who has a website which you can find out all the information you like, it gives you the chance to watch the episodes again and gives you crucial information, which you may need to catch up on before watching the next episode if you do not have the time to watch the episode before. (http://www.bbc.co.uk/doctorwho/dw)

Doctor who merchandise raises alot of the money for the TV program, this is from subscriptions from magasines and the sale of the lunch boxes lego etc. The money raised form this goes towards making the Darleks and other creatures/aliens within the program, The more money raised from merchandise the more up to date, and realistic the creatures look.

There are many different ways that doctor who advertises. Such as the way that on facebook the advertisements at the side of your page linked to what the user has searched this is the of intelligent marketing by web media 3.0 which targets advertisements over facebook and other sites you've been on, this is used to target individuals by the software recording what things you've looked at.

There are many other ways that the BBC have advertised Doctor who. this including adverts on the tele, and Facebook groups. There is also a twitter page for Dr who where the public can follow to get additional information about Dr Who.

The content of this programme brings it a unique audience, this is due to the fact that it is a sci-fy fantasy type programme. Surprisingly there are more people watching this programme than you would think, this is due to the stars in it for example, David tennant, Billie piper, and matt smith. This brings loads more people to watch it as it has a broad range of fans to the programme, So not only is it a sci-fy with a limited audience it is a programme which people may watch just because there are some actors that they like and there fore may get into it after watching it for a while. The amount of advertising product is crucial to the success of Dr Who. This is because the fans can not only just watch this programme, they can buy things like Wallpaper, toys etc. This makes the programme more appealing to the general public, this is due to the amount of stuff that the BBC have brought out not only to advertise it but to promote it.