what is BARB?
BARB was set up in 1981 to provide the industry standard television audience measurement service for broadcasters and the advertising industry. BARB is owned by BBC, ITV, Channel 4, Channel 5, BSkyB and the IPA (Institute of Practitioners in Advertising) and is a not for profit company limited by guarantee.
BARB commissions contractors to provide research services, including the production of audience viewing figures, on its behalf. The audience measurement contracts are held by the following companies - RSMB, Ipsos MORI and Kantar Media (formerly known as TNS).
what is RAJAR?
RAJAR (Radio Joint Audience Research Limited) was established in 1992 to operate a single audience measurement system for the radio industry - BBC and UK licensed commercial stations.
The company is wholly owned by the RadioCentre (the trade body representing the Commercial Radio stations in the UK, formerly known as Commercial Radio Companies Association or CRCA) and by the British Broadcasting Corporation (BBC). RAJAR is structured as a 'deadlocked' company, Board decisions require the agreement of both parties.
Whilst the Board debates and ratifies important decisions of policy and principle, more detailed discussion, and where relevant, decision-making, takes place in the Technical Management Group (TMG).
In addition to BBC and the RadioCentre representation, membership of the Board and TMG recognises the interests of the advertising community, which is represented by the Institute of Practitioners in Advertising (IPA). In addition a representative of the Incorporated Society of British Advertisers (ISBA) attends Board meetings.
RAJAR's non-executive independent Chairman chairs meetings of the Board. The day to day operations of RAJAR are the responsibility of the Chief Executive and Research Director.
From 2007, the RAJAR research contractors are Ipsos-MORI for fieldwork and reporting and RSMB for weighting and sample design
What is the audit bureau of circulation?
ABC (Audit Bureau of Circulations), the industry body for media measurement.
We inspire market confidence by delivering a valued stamp of trust across the media world. Our data is used by a wide range of decision makers:
- Media owners
- Media agencies
- Advertisers
- Rights owners
- Investors
- Management
We are governed by the industry, for the industry. Our Board includes advertisers, media agencies, media owners and trade bodies. They represent the interests of the industry across multiple platforms.
Because we are a membership body, any profits are invested back into the business. We are continually innovating to meet changing industry needs and developments
.We have two roles:
- We manage and uphold standards which reflect media industry needs. These standards determine best practice in how media industry data is prepared and reported.
- We offer a world class audit and compliance service to check that data and processes meet these industry agreed standards.
We offer a variety of services for media owners to report their brand performance across print, digital, events and evolving platforms.
What is ASA?
Advertising standards authority.Advertising plays an essential role in today’s world. It informs, entertains and promotes healthy competition.
Our aim at the ASA is to ensure that consumers do not just enjoy the ads they see, but they can trust them too.
We build that trust by enforcing the Advertising Codes written by the Committee of Advertising Practice and acting swiftly when marketing communications break the rules.
Every week, the ASA’s decisions send out clear signals about what is and is not acceptable in advertising across a wide range of sectors. As a result of our work - and the UK industry’s commitment to advertising responsibly - the vast majority of ads that we see are legal, decent, honest and truthful.The ASA is here to make sure all advertisements are legal, decent, honest and truthful.
We are independent of both the Government and the advertising industry and we are recognised by the Government, the courts and other regulators such as the Office of Fair Trading (OFT) and Ofcom as the body to deal with complaints about advertising.
Our work includes acting on and investigating complaints as well as proactively monitoring and taking action against misleading, harmful or offensive advertisements, sales promotions and direct marketing.
Just one complaint can lead to an ad being withdrawn and we’ve made sure the complaints procedure is as quick and easy as possible. If we uphold a complaint about an ad, the advertiser must withdraw or amend the ad and not use the advertising approach again.
What is CAVIAR?
Cinema and Video Industry Audience Research Ltd - Established in 1985 to provide reliable cinema audience figures for MEDIA PLANNERS, which it derives from periodic sample surveys of about 2,500 British cinema-goers between the ages of 7 and 44. Time will tell what long-term effect this new initiative may have on the recently reviving fortunes of CINEMA ADVERTISING.
What is CAP?
Comittee of advertising practice.
The Codes are the responsibility of two industry Committees - the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) and are independently administered by the Advertising Standards Authority (ASA).
role
CAP was set up in 1961 in order to regulate all print advertising and prevent the need for time-consuming government legislation. CAP writes and reviews the British Code of Advertising, Sales Promotion and Direct Marketing that all advertisers have to adhere to.
This Code is the industry’s method for ensuring advertisers meet the high level of standards the public demands whilst keeping a level playing field amongst advertisers. The Code broadly covers misleadingness, harm and offence, and breaches of taste and decency.
