Tuesday, 27 September 2011

The Debt Analysis


Trailer.



This is a full theatrical trailer for the film 'the Debt'. this film is a thriller and is released in england on the 30th of september 2011. Originally this film was meant to be released in 2010, but due to difficulties promoting and advertising it, it was then left for a year in order to get more people interested in the film. It is certified as a 15. There are two production company's involved with this film, and they are MIRAMAX, and Focus features (MIRAMAX - www.miramax.com Focus Features - http://focusfeatures.com/). Typically you would find this film in a multiplex cinema such as Odeon and Cineworld, this is due to the Large audience it has (http://www.cineworld.co.uk , http://www.odeon.co.uk/ ) 

This film was directed by John Madden, edited by alexander berner and the music was originally by Thomas Newman. In this film there are three main stars these are, Ciaran Hinds, Tom Wilkinson, and Helen Mirren. 


At the very start of the trailer, there is palm trees with the suset behind it, this gives us an idea a the very start as to where the film is set, at this part there is tense music playing, made from a piano, and then a voice over comes in to  introduce the people on the screen and to explain who they are and what there mission is. 


From the way that they are on an army plane you can tell right from the start that there is some sort of mission that they are on, this gives the audience of the film a clearer view of what's going to happen in this film. The people walking off the plane are portrayed as a silhouette this is to fit them into the enigma, it also relates to the type of film it is, this is due to the way that they are seen as dark people and it makes the audience more interested in who they are. this has a sedued colour palette. From the sound that is over the footage you can tell by the way it is speaking that it is on about the people in the frame(bridge). 


Further on in the trailer there are a variety of books which reinforces who the people in the film are. the pictures in this book have a graphological field of war, you can see this by the wooden watch tower in the back on the picture, the barbed wire, and the nazi sign, all of this symbolises the concentration camps which were set up by hitler.


After this there is footage of the three people when they were young, and then followed by them as old people, this is clearly indicated which ones are which by the way it is set up (one after another). Each of these shots are separated by  a wet flash to show the different times. 


From the special lexis used in the film you can see that this film is for the older generation, this is due to people that are quite young wont understand half of the stuff within the film. Specialist names are used throughout the trailer, for example, 'Mossad'. if you said this to a younger audience they wouldn't understand what it means where as if you said it to an older audience they would have some understanding to it being the national intelligent industry of israel. As well as all of this there is use of jargon, such as 'in the field' which everyone understands to be linked to agents being on a mission. 


The action though out the trailer is portrayed by the fast edits and sound effects. the music throughout the fast edited visuals speeds up, this is to make it more jumpy. the different shots used in this part of the trailer makes it look as if she is really attacking someone but really she isn't this is because she is a stunt women. to appeal to more people they have made it so that it is a women doing the fighting in the trailer to make the film target females as well as males. 


the romantic interests between the characters you can see will cause tension due to the way that the people in the film are acting with each other in the trailer.
Within the scene where the female character (helen miller) is in the surgery, there is a variety amount of lighting used to make it look like a very bright room, which a hospital is generally seen as. As well as this the guy that is trying to hurt her you can see that he is a bad guy by the look on his face etc. after each shot of this part of the trailer there is a black flash which breaks up the scene to make it feel more like action. 


Within this trailer there is a clear view that the ordering of what happens in this film isnt the same as the trailer. the trailer is in inconsecutive order to make the audience unaware of the true story line so that there is that element of suprise within the film when they see it in cinema. 


Posters.


There are many differences with the posters for english and american audiences.
One of the main differences is the colour palettes, the american audience have a brighter colour palette, where as the english poster has a duller colour palette. 













































Wednesday, 14 September 2011

AO1 - An analysis of marketing mix for at least one product

Media Products   - Magazines
                              - Movies
                              - Bands/celebrities
                              - CDs
                              - Hardware
                              - Radio programs
                              - Newspapers
                              - Videos/DVDs
                              - TV Programs

1- Choose a product (Vaguely Current)
2- Discussing designing/content, cost, consuming ways, distribution, national/international/local,                                       Promotion.

Doctor Who.

Doctor who is a TV program that fits into the sci-fi genre, it was produced by BBC internationally, it was created by Sydney Newman, C.E. Webber, Donald Wilson.

There are many different ways that Doctor Who has made the program so successful. One of these may be to do with the age of the series, and the fact that people trust it's going to be good as it has been running for that many years (started in 1963-Present).

Doctor who is a very popular TV series with a varied target audience, Typically when watching this TV series you would think that the target audience would be just teenagers, whereas there is a wider target audience, people of all ages love sitting and watching this program. Even though there has been 11 different actors the public still know who the present doctors are, the public have a general idea of who the doctor is, this could of been through many different ways, such as merchanchise, The Doctor Who magazine and various spin off TV programs such as, the sarah jane adventures, K-9, Doctor who confidential, and Totally Doctor Who.

Doctor who is shown on BBC1 and advertised throughout the week with the same channel. this is due to the sort of people that generally watch the types of programs on this channel are bound to like doctor who, this is good as it draws more people into the program which means that the TV programme will get more money and fans. they will get more money due to after someone has watched Doctor who there may be a young child in the family that may love it after watching it, and therefore they want to have the merchandise that they see in shops eg. Magazines and cups, lunch boxes etc. therefore making more money for BBC.

As well as all of this there are many different way of advertising Doctor Who. As well as many other T.V programs Doctor who has a website which you can find out all the information you like, it gives you the chance to watch the episodes again and gives you crucial information, which you may need to catch up on before watching the next episode if you do not have the time to watch the episode before. (http://www.bbc.co.uk/doctorwho/dw)

Doctor who merchandise raises alot of the money for the TV program, this is from subscriptions from magasines and the sale of the lunch boxes lego etc. The money raised form this goes towards making the Darleks and other creatures/aliens within the program, The more money raised from merchandise the more up to date, and realistic the creatures look.

There are many different ways that doctor who advertises. Such as the way that on facebook the advertisements at the side of your page linked to what the user has searched this is the of intelligent marketing by web media 3.0 which targets advertisements over facebook and other sites you've been on, this is used to target individuals by the software recording what things you've looked at.

There are many other ways that the BBC have advertised Doctor who. this including adverts on the tele, and Facebook groups. There is also a twitter page for Dr who where the public can follow to get additional information about Dr Who.

The content of this programme brings it a unique audience, this is due to the fact that it is a sci-fy fantasy type programme. Surprisingly there are more people watching this programme than you would think, this is due to the stars in it for example, David tennant, Billie piper, and matt smith. This brings loads more people to watch it as it has a broad range of fans to the programme, So not only is it a sci-fy with a limited audience it is a programme which people may watch just because there are some actors that they like and there fore may get into it after watching it for a while. The amount of advertising product is crucial to the success of Dr Who. This is because the fans can not only just watch this programme, they can buy things like Wallpaper, toys etc. This makes the programme more appealing to the general public, this is due to the amount of stuff that the BBC have brought out not only to advertise it but to promote it.